Lexical metaphor as affiliative bond in newspaper editorials: a systemic functional linguistics perspective

From the perspective of systemic functional linguistics (SFL), lexical metaphors are recognized as a resource for enacting interpersonal meaning in discourse. Within the APPRAISAL framework, they constitute a means for ‘provoking’ an attitudinal interpretation. While the interpersonal function of lexical metaphors is well recognized in SFL, there have been relatively few studies that focus specifically on their deployment in the construction of recurring rhetorical strategies in discourse. This is explored in this study in the context of media editorials. It is found that there are patterns in the choices of lexical metaphor, in the values they provoke and the experiential entities these values couple with. The reinforcement of these evaluative couplings in the flow of text functions to promote values similar to the provoked ones. The analyses also show that lexical metaphors propose bonds of affiliation to a putative readership and therefore foster the readers of the newspaper.